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Swedbank’s Social Gaming Campaign Delivers the Goods.
The tactics used to develop social networking pages for “Owned Media” are changing quickly. Particularly where statistical measurement of overall effectiveness is needed. More brands that are using...
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Living Social’s London Taxi Cab Game.
Washington DC based Living Social is Groupon’s largest competitor, but is less well known. In today’s splintered advertising and marketing world this shouldn’t be much of a shock to anyone. Even though...
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“Deck the Screens” deeplocal’s Holiday App.
Since Christmas is just two weeks away I thought I would post a little holiday cheer for this Monday morning. “Deck the Screens” is a holiday application that works across any internet connected...
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The KLM Passport Application for your Smartphone.
Over the last twelve to eighteen months, KLM airlines have really increased their digital marketing presence by embracing social media, web applications, and apps for mobile and tablet devices. All of...
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Nice To Meet You. A Social Construction Site.
In Hornstull, Sweden, Bonnier Properties is building a new shopping center with the noise and mess that usually goes with major construction. In order to soften the impact of the construction on the...
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Scrabble Fans, Check This Out! “Twitter Scrabble”!
Anyone that plays Scrabble or Words with Friends will love this promotion for the new Scrabble Trickster game from Mattel. To promote the new game, Mattel teamed up with Duval Guillaume Modem to create...
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Snake the Planet. Interactive Projection Mapping.
Over the last 18 months there has been an explosion of projection mapping events for the launch of new products, service announcements, pure advertising, and integrated marketing campaigns. There have...
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Volkswagen Smileage.
The Smileage app for Volkswagen while a very cool marketing tool, has the potential to be one of those apps that floods social media like Facebook and Twitter. It has the potential to be an app that...
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Push It With Intel.
Intel has always done a really solid job of promoting their brand and products. Intel is also a company that is heavily invested in digital convergence marketing tools, tying physical and digital...
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Public or Private?
Here is an interesting little game from BMW Guggenheim Lab. The game Public/Private explores the way we view the world around us and asks how often we seek out private space, or look for public...
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